一種新的必須嘗試的推送功能：點擊頻率/上限

[TW]

最新統計數據顯示，隔離期間的人們對廣告的反應更快。

但這是否真的意味著您的競選活動可以遍歷互聯網的深度並輕鬆吸引一些真正的潛在客戶，可以這麼說嗎？

我不願意成為打破它的人，但是…

印象絕不能保證用戶實際上對您的報價感興趣。因此，我們認為我們必須添加一項特殊功能，以增加您的廣告系列獲得點擊的機會。

滿足廣告系列的新選項-點擊次數/頻次上限。

該設置可用於推送通知上的CPC和CPM出價模型。

它是如何工作的？

經典頻率/上限（按展示次數）限制了您的廣告在特定時期內向用戶展示的次數。

下面是一個簡單的示例：如果將其設置為3:24，則一個人在24小時內看到您的廣告的次數不會超過3次。點擊次數是無限的。但是，如果您的廣告素材不相關或在其他廣告中迷失了方向，則用戶可能根本不會點擊它。

通過“點擊”的頻率/上限，事情變得更加有趣。您可以將推送交付調整為所選時間段內每1個用戶的點擊次數。同時，印像數是無限的。

也就是說，如果您將“點擊頻率/點擊次數上限”設置為3:24，則您的廣告將盡可能多地展示給用戶，直到他/她每24小時最多點擊3次。

為什麼需要測試？

當您通過點擊限制點擊量投放時，您可以讓我們的系統盡可能多地展示您的廣告素材（每次贏得競價時），從而使其更有機會獲得關注。沒有展示次數限制，還記得嗎？

此外，限制用戶點擊次數有助於您的廣告獲得更大的覆蓋面和更廣泛的受眾。用戶點擊3次後未帶來任何轉化，我們仍然認為該廣告具有相關性嗎？我們最好找到新的，潛在的用戶。

對於CPC廣告系列，這也是一種經濟高效地支出預算的可靠方法。停止購買來自同一用戶的點擊，獲得真正的廣泛影響！

TLTR：點擊頻率

通過點擊頻率，您可以控制在選定的時間段內每1個用戶的點擊次數。

使用此選項，印像數是無限的

您可以獲得更大的影響力

每次點擊費用可以提高成本效益

聽起來不錯，對吧？而且，一旦我們所有人都被關在家裡，我們就有足夠的時間來測試新產品。讓我們測試吧！

順便說一句：您看過我們的熱門促銷活動嗎？

[US]

A New Must-Try Feature for Push: Frequency / Capping by Clicks

The most recent stats show that people during quarantine are more responsive to ads.

But does that really mean your campaigns can trawl through the depth of the internet and with ease pull some really hot leads, so to speak?

I hate to be the one to break it to you, but…

Impressions in no way guarantee that the user is actually interested in your offer. So we thought that we have to add a special feature, increasing the chances of your campaigns getting clicks.

Meet the new option for your ad campaigns – frequency/capping by clicks. 

The setting is available for both CPC and CPM bidding models on Push Notifications.

How does it work?

Classic frequency/capping “by impressions” limits the number of times your ad is shown to a user during a specific period.

Here’s a quick example: If you set it to 3:24, one person will see your ad not more than 3 times in 24 hours. The number of clicks is unlimited. However, a user might not click on your creative at all if it’s not relevant or simply got lost among other ads.

With frequency/capping “by clicks,” things get more interesting. You adjust push delivery to the number of clicks per 1 user during a chosen period of time. Meanwhile, the number of impressions is unlimited. 

Meaning that if you set the “frequency/capping by clicks” to 3:24, your ads will be shown to a user as many times as possible, until he/she clicks up to 3 times per 24 hours.

Why do you need to test it? 

When you limit traffic delivery by clicks, you let our system show your creative as many times as possible (every time it wins the auction), giving it a higher chance to get noticed. There is no impression limit, remember?

In addition, limiting user clicks helps your ads get bigger reach and wider audience. After the user clicks 3 times and brings no conversions, do we still think the ad is relevant? We better find new, more prospective users.

For CPC campaigns, it’s also a solid way to spend budget cost-effectively. Stop buying the clicks from the same user, get truly wide reach! 

TLTR: Frequency by clicks

With frequency by clicks, you can control the number of clicks per 1 user during a chosen period of time.

With this option, the number of impressions is unlimited

You can get a much bigger reach

CPC can get even more cost-effective

Sounds cool, right? And, as soon as we all are locked at home, we have plenty of time to test new stuff. Let’s test!

BTW: have you seen our hot hot hot BONUS promo?